Ginch Gonch (Montreal, Canada) began as a playful rebellion against the boring, ordinary underwear worn by most men, and has quickly become a leading premium lifestyle brand worldwide. It was the first of its kind to successfully combine humor and sexuality with outrageous designs, and has completely reinvented the underwear industry through the unconventional way it sets the trend for the rear end.
The tag line “Regardless of your inches, we cover you in our Ginches!” promotes self-confidence and freedom of expression.  The company has always embodied the spirit of freethinking and encourages people to embrace their motto, “Live Like a Kid!” with apparel designed to put a smile on your face.